IN DEMAND Recruitment & Consulting Inc. is currently looking to hire a REGIONAL SALES MANAGER – WESTERN CANADA for our client’s Edmonton, Alberta location.


The Regional Sales Manager will be based in Western Canada (Edmonton, Alberta) and is responsible for leading and motivating a team of geographically dispersed sales professionals toward the annual achievement of business plans and goals. This role is responsible for driving the on-going expansion of market share and profitability within the region, while ensuring that customer service issues are resolved in a timely manner. In addition, this role is responsible for ensuring that performance related feedback is delivered in a timely manner and that training needs are identified and plans implemented to continue the ongoing development and improved performance of our field sales team.


This role will report to the Vice-President, Sales, Canada

Member of the Sales organization

National Account Directors/Managers;

Regional Sales Directors (Ontario and Quebec/Atlantic Canada);

Territory Sales Managers; and Field Sales Consultants

Internal Partners

VP, Finance, VP Operations, VP Marketing

Plant Manager, Edmonton

Accounting Manager, Edmonton

Marketing – Brand Management, Marketing Communications, Product Development

External Partners

Canadian Retailers (specifically Buyers, Store Managers and Retail Sales Associates)


The Key Responsibilities for this role include, but are not limited to, the following:

Manages a team of direct reports towards annual sales, profit and performance-based objectives for the region on a monthly, quarterly and annual basis;

Analyzes both national and independent account performance on both a regional and territory level to identify growth and profit-improvement opportunities. Conducts regular account reviews to ensure that individual representative activity aligns to a master sales plan of advertising, merchandising, promotion and sales training programs to enhance our client’s market share and profitability in each key account;

Develops quarterly and annual business plans for the region aimed at increasing market share;

Builds strong business relationships with independent account owners, store managers, national account regional management and other decision-makers in order to better understand longer-term strategic plans within the account and influence decision-making to expand our client’s balance of share and profit margins;

Reviews and approves sales pricing and sales catalogue proposals for independent accounts. Works with individual reps to correct errors and improve data quality;

Reviews and approves proposed floor sales incentive programs within independent and/or regional to maximize sales time commitment to our client’s brands by floor sales personnel;

Manages the overall regional sales team budget, including employee travel and expense review and approvals, selling and advertising expenses, incentive and other promotional expenses;

Conducts field sales visits and activity reviews with each team member to identify strengths, opportunities for improvement and build relationships through on-going coaching and mentorship;

Conducts on-going training for Territory Sales Managers and Field Sales Consultants within the region to enhance employee capabilities leading product knowledge training, business acumen, conceptual selling and other key skill sets needed to drive on-going performance improvement;

Provides regular follow-up and feedback to each field sales team member aimed at motivating and improving performance;

Oversees customer service problems and works with our client’s operations to ensure a high level of service is provided to each key account on a cost-effective basis;


The ideal candidate will bring the following skills and experience:

10+ years of experience in a sales or marketing-focused role within consumer durables and a proven-track record of successful delivery of training materials and development of both independent and regional accounts;

Must have experience in the furniture industry

Demonstrated strategic approach to business planning with an emphasis on sustained growth amidst different business conditions;

Strong communication skills, both written and verbal. Bilingualism (French) is a definite asset;

Strong Microsoft Office skills, including Word, Excel and Powerpoint;

A demonstrated ability to work independently while driving multiple competing priorities;

Entrepreneurial with the ability to think and act creatively and strategically;

Results oriented with “roll-up-the-sleeves attitude” and proven ability to plan and execute;

Highly collaborative; great facilitator; leads by example and inspires others to action;

Broad understanding of program management concepts and tools, including technical, innovation process, product management, financial, and operations functions;


BS/BA Degree in Marketing, Business, Communications or other related field required.

They offer a competitive salary, bonus, car allowance, company assisted RRSP/DPSP plan, an excellent benefits package, career advancement opportunities and first-class training.

Please send a Cover Letter and your Resume as a MS Word Document with Salary expectations!

Qualified and interested applicants are encouraged to apply today in confidence by sending your resume as a MS Document to Stefanie Howse –



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