IN DEMAND Recruitment & Consulting Inc. is currently recruiting for a BILINGUAL SENIOR REGIONAL DIRECTOR OF SALES, for Quebec and Ontario locations.

As the leading distributor of public works equipment, our client provides mobile infrastructure maintenance equipment to municipalities and contractors across Canada and the US. Through their branch network, they sell, rent, lease, service, and support Vacuum Trucks, Refuse & Recycling Collection Vehicles, Street Sweepers, Snow Removal Equipment, Mowing Equipment, Ice Resurfacing Equipment, Sewer Cleaners, and Inspection Cameras.

Our client is a dynamic and growing organization, focused on maintaining an employer of choice culture. They have a stable, team-based, and collaborative work environment that drives their organization to be best-in-class within their industry.

Our client offers opportunities across Canada and the US and is committed to providing challenging and rewarding career paths for their employees. Our client provides very competitive compensation packages, robust group benefits, and an opportunity to grow professionally.



The Regional Sales Director, will be responsible for managing the sales team of multiple branches within their assigned region. They will be focused on providing day-to-day leadership and guidance to the teams, supporting and acquiring customers, and driving new business opportunities to ensure the achievement of the annual plan for each branch. This position reports directly to the VP of Sales, Canada.

  • Provide leadership to the sales team through both day-to-day management to overall sales strategy
  • Assess and understand our markets and products and identify key growth opportunities
  • Build and manage relationships with customers, suppliers and vendors
  • Analyze historical sales performance in each market segment against KPIs and understand the sales teams’ strengths and weaknesses
  • Lead in the development of strategic sales plans across various territories and regions in Canada
  • Provide monthly commentary and reports to the Sr. Leadership Team as to sales performance against targets and comment on key drivers for successes and challenges
  • Assist and/or lead sales meetings to provide guidance and to ensure the close of critical contracts/deals
  • Maximize the capabilities of the CRM and utilize data to identify trends or gaps, drive strategies and enhance territory plans
  • Provide feedback and recommendations to the Sr. Leadership Team regarding new sales opportunities and competitive pressures/threats
  • Travel to branches to understand unique market challenges and opportunities and to partner with the regional sales team on customer visits, demonstrations, and training
  • Ensure key accounts at each branch are identified and sales strategies are in place to achieve sales growth
  • Identify hiring needs within the sales team and assist with recruitment and onboarding
  • Train and mentor, the sales team, set goals and motivate the sales team to achieve or surpass targets
  • Promote a continuous learning environment and champion the development of skills, knowledge, and expertise across the sales team
  • Provide constructive feedback that promotes a positive sales culture that enables the sales team to succeed
  • Remain up to date with industry trends and business landscape
  • Attend trade shows and training events and promote product lines
  • Complete additional projects and tasks that support the business in achieving its objectives overall
  • Champion the key values of the organization and be an ambassador for the company across the industry


Must reside within a commutable distance to one of these locations;

Anjou, QC / Barrie, ON / Ottawa, ON / Toronto, ON



▪ Completion of a degree in Business Administration or related discipline, or a combination of

education, training and equivalent professional experience

▪ Valid driver’s license with a clean driver’s abstract


▪ 10+ years’ experience in a sales leadership role, preferably within the field of Heavy

Equipment, Industrial or Agricultural equipment, or related industry

▪ Must be Bilingual (French/English)

▪ Proven success in leading sales teams

▪ Experience working with Municipalities or other government entities

▪ Solid mechanical aptitude with knowledge of equipment

▪ Proven history of achieving financial targets and results

▪ Advanced experience using MS Office suite and dealer management software

▪ Experience creating and executing strategic plans that lead the team towards meeting

organizational goals

▪ Experience building and maintaining relationships with suppliers and customers


▪ Strategic thinking with strong financial and business acumen

▪ Demonstrates sound judgment and can develop and implement effective business plans

▪ Superior customer service and communication skills

▪ Results-oriented and highly motivated to succeed

▪ Ability to foster teamwork and motivate, coach and support teams to drive desired results

▪ Strong time management skills and the ability to effectively manage resources

▪ Ability to travel as required for business purposes within assigned region



  • Market-competitive compensation package with annual increase opportunities based on performance
  • Robust and fully paid Group Benefits package – inclusive of Health, Dental, Life, Disability and Travel coverage
  • Employer Paid, Employee Assistance Program (EAP)
  • Employer Matching Retirement Savings Plan
  • Paid Personal Days – for those unexpected life events
  • Work boot and prescription safety glasses reimbursement
  • Opportunity for professionally growth
  • Tuition & Professional Development paid
  • Federally recognized as certified Employment Equity organization
  • Safe work environment, member of multiple provincial safety programs and COR certified
  • Exceptional best-in-class products and service offerings for our customers
  • Charitable Giving Program – proud to support a variety of organizations in our communities
  • Educational Scholarship Program
  • Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition


Qualified and interested applicants are encouraged to apply today in confidence by sending your resume as a MS Document to –